Accurate Retail Census for Smarter Market Coverage

Plan, verify, and analyse retail census activities with complete visibility, from outlet mapping to detailed reporting.

Why the Census Module?

Build a Reliable Market Database

Accurate Data Capture

Validate every outlet with precise census checks.

Ensure no market gaps with detailed verification reports that strengthen data reliability and decision confidence.

Smarter Mapping

Optimize field routes and staff allocation.

Plan census coverage intelligently with mapping tools that improve productivity, save time, and expand market reach.

Operational Flexibility

View trends with intuitive census dashboards.

Gain outlet-level visibility through detailed summaries and analytics that uncover patterns and guide growth strategies.

Features

Planning & Setup

Census Plan – Define census scope, routes, and staff allocation.

Census SSO Mapping – Assign census tasks to field teams.

Census Route Mapping – Visualize census coverage area by routes.

Distribution & Admin Control Dashboard - Sellin

Execution & Validation

CC Census – Capture census data at outlet or route level.

Census Verification – Cross-check census entries for accuracy.

Census Validation & Detail – Ensure authenticity with validation reports.

Sales & Staff Oversight Dashboard - Sellin

Reports & Dashboards

Census Report (Outlet Wise) – Get granular outlet-level census data.

Census Summary Report – View overall census progress and outcomes.

Census Detail Report – Deep dive into outlet and route-level census records.

Census Dashboard – Track real-time progress and performance.

Managerial & Leadership Dashboard - Sellin

Surveys & Listings

Census Questions – Standardize census surveys with structured questionnaires.

Census List – Maintain a master list of all covered outlets.

Census Map – Geo-visualization of census data across markets.

Market & Workflow Tracking Dashboard - Sellin

From Planning to Verified Market Data in 4 Steps

Testimonials

With Sellin, we streamlined our entire distribution process from order booking to delivery tracking. The platform gave us real-time visibility into our entire sales eco system.

Operations Head

Dairy Fresh

Sellin transformed the way we manage our sales force and retailer engagement. Digital enablement turned out to be one of the corner stone of our growth journey.

Sales Director

Gourmet Beverages

As a fast-moving dairy brand, visibility into secondary sales was always a challenge. Today, we manage our field force with confidence and have reduced stockouts by 25% while boosting market coverage.

National Sales Manager

Kreamy

The real time data along with tracking of Sales and delivery staff give us a complete oversight of operations, we were able to make significant improvement in our sales processes

Director MIS

ANC Foods

We have completely turnaround our sales process from a manual paper based system to mobile based ordering and fulfillment, its a 360 degree transformation that has brought unparalleled insights for management.

Chief Operating Officer

SOS

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Enterprise-Ready

Frequently Asked Questions

Yes. While Sellin provides pre-built dashboards for quick access, you can fully customize them with filters, KPIs, and layouts to match your business needs.

Access is role-based. Sales staff, distributors, managers, and head office each see dashboards tailored to their responsibilities, ensuring the right insights for the right people.

Sellin comes with 100+ pre-built dashboards covering distributors, sales staff, RSMs, outlet census, workflow monitoring, and more ready to use from day one.

Absolutely. All dashboards are powered by live data, giving you instant visibility into sales, routes, inventory, and workforce activity.

Yes. Dashboards can be exported in multiple formats (PDF, Excel, CSV) or shared with team members, making collaboration and reporting seamless.