The Foundation of Seamless Operations

Define, configure, and manage every critical element of your distribution and retail ecosystem from one centralized hub.

Why the Master Setup Module?

Build a Strong Backbone for Your Operations

Total Control

One place to manage it all.

Sellin’s Master Setup Module gives you centralized control over staff, products, pricing, outlets, and workflows. Manage every detail with accuracy and ensure your operations run smoothly from the start.

Smarter Mapping

Map territories with precision

Define geo areas, assign routes, and link staff to territories effortlessly. Smarter mapping ensures balanced coverage, optimized resources, and stronger sales execution.

Operational Flexibility

Adapt your setup to business needs

From product catalogs and pricing schemes to outlet approvals and role-based menus, Sellin offers the flexibility to configure your operations exactly the way your business demands.

Features

Geo & Area Management

Geo Area & Geo Area Mapping – Define territories and link them with outlets.

Area Management – Create and control sales areas for smarter coverage.

Outlet Management & Search – Add, verify, and quickly find outlets.

Geo & Area Management Dashboard - Sellin

Sales & Staff Oversight

Company Staff – Manage employees and assign roles.

Company Staff Mapping – Link staff to outlets, routes, or territories.

Merchandiser – Configure merchandiser profiles and activities.

Master Sales & Staff Oversight Dashboard - Sellin

Product & Pricing Setup

Product Types & Products – Define categories and SKUs for easy tracking.

Pricing Template – Standardize and update pricing seamlessly.

Scheme – Create and manage sales promotions or discounts.

Product & Pricing Setup Dashboard - Sellin

Verification & Feedback

Outlet Verification – Validate and approve retailer outlets.

Feedback Questions – Collect structured insights from retailers or field staff.

Direct Sale Requests – Manage and approve direct sales opportunities.

Verification & Feedback Dashboard - Sellin

Configuration & Workflow

Main Menu – Tailor module navigation and menus.

Documents – Centralize important sales & compliance documents.

Tags Configuration – Label, categorize, and organize outlets or staff.

Profile Logging – Track changes and ensure accountability.

Workflow – Define custom processes for approvals, requests, and tasks.

Configuration & Workflow Dashboard - Sellin

One Setup, Endless Possibilities

Testimonials

With Sellin, we streamlined our entire distribution process from order booking to delivery tracking. The platform gave us real-time visibility into our entire sales eco system.

Operations Head

Dairy Fresh

Sellin transformed the way we manage our sales force and retailer engagement. Digital enablement turned out to be one of the corner stone of our growth journey.

Sales Director

Gourmet Beverages

As a fast-moving dairy brand, visibility into secondary sales was always a challenge. Today, we manage our field force with confidence and have reduced stockouts by 25% while boosting market coverage.

National Sales Manager

Kreamy

The real time data along with tracking of Sales and delivery staff give us a complete oversight of operations, we were able to make significant improvement in our sales processes

Director MIS

ANC Foods

We have completely turnaround our sales process from a manual paper based system to mobile based ordering and fulfillment, its a 360 degree transformation that has brought unparalleled insights for management.

Chief Operating Officer

SOS

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Enterprise-Ready

Frequently Asked Questions

The Master Setup module is the foundation of your distribution system it helps you configure users, roles, products, territories, and workflows in one centralised control panel.

By unifying all key configurations like product catalogs, route assignments, and pricing, Sellin reduces duplication and ensures consistency across distributors and regions.

Yes, Sellin supports multi-brand configuration, allowing you to manage multiple product lines, pricing structures, and distributors under one platform.

All data is encrypted and access-controlled using role-based permissions, ensuring each user can only view and manage relevant information.

Absolutely. Sellin's Master Setup provides flexible route mapping, staff reassignment, and approval workflows that allow quick changes without downtime.