Empower Your Field Teams with Complete Control

From workforce and routes to sales execution and performance monitoring; our Field Force Management System ensures your operations run seamlessly, anytime, anywhere

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Why Choose Our Field Force Management System?

Smarter Teams. Stronger Execution. Faster Growth.

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End-to-End Workforce Control

Manage staff, devices, routes, and daily performance effortlessly.

Unify all field operations in a single platform that enhances coordination, reduces delays, and drives execution excellence.

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360° Outlet & Retailer Visibility

Verify outlets, allocate orders, and track sales in real time.

Gain complete visibility at the SKU and location level to strengthen retailer relationships and maximize sales opportunities.

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Actionable Insights

Access dashboards, KPIs, and performance reports with ease.

Turn every data point into clarity through insights that help you plan better, act faster, and achieve consistent growth.

Features

Workforce & Staff Management

Company Staff Management & Mapping
Sales Staff & SSAM Dashboards
RSM Dashboard for leadership insights
Device Issuance for staff tracking
Merchandiser Management

Route & Territory Management

Geo Area Mapping & Area Management
Route Setup, Shifting, & Journey Planning
Census Route Mapping
Route Targets vs Achievements
Route Targets vs Achievements
Geo Overlapping Reports

Outlet & Retailer Management

Map-Based & Standard Outlet Allocation
Outlet Verification, Search & Approval
Suppressed Outlet Handling / Status Changes
Retailer & Orders Shifting + Transfer History Reports
MDG Outlets (New Outlet Requests)
Census Dashboards & Outlet Census
Outlet Sale (SKU/Variant/Location-wise)
Outlet Credit & Boundary Reports

Performance & Monitoring

Attendance Tracking
KPIs: Distribution & Sales Team Performance
Departure & Arrival (SKU-wise)
Census Validation & Verification
Call Planning (Sync, Summary & History)
Field Force Surveys (SSO, ZSM/RSM, Auditor)
Feedback: Distribution & Retailer
Salesman Ledger & Ghalla Tracking

Order & Sales Execution

Retailer Orders (Secondary Sales) & Primary Orders (Plant Orders)
Salesman-Wise Sales & Pre-Seller KPIs
Order Planning, Receipts & DN Reports
Sales by Preseller (Booking & Delivery)
Order vs Execution Tracking

Communication & Engagement

Retailer Notifications & Direct Messaging (SMS/WhatsApp)
G-Dukan Banners & Promotions
WhatsApp Message Status Tracking
Distribution Applications & Assessments

Field Force Excellence in 4 Easy Steps

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Testimonials

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With Sellin, we streamlined our entire distribution process from order booking to delivery tracking. The platform gave us real-time visibility into our entire sales eco system.

Operations Head

Dairy Fresh

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Sellin transformed the way we manage our sales force and retailer engagement. Digital enablement turned out to be one of the corner stone of our growth journey.

Sales Director

Gourmet Beverages

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As a fast-moving dairy brand, visibility into secondary sales was always a challenge. Today, we manage our field force with confidence and have reduced stockouts by 25% while boosting market coverage.

National Sales Manager

Kreamy

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The real time data along with tracking of Sales and delivery staff give us a complete oversight of operations, we were able to make significant improvement in our sales processes

Director MIS

ANC Foods

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We have completely turnaround our sales process from a manual paper based system to mobile based ordering and fulfillment, its a 360 degree transformation that has brought unparalleled insights for management.

Chief Operating Officer

SOS

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Ready to Digitalize Your Retailer Network?

24/7 Support
24/7 Support
Secure Cloud Hosting
Secure Cloud Hosting
Enterprise-Ready
Enterprise-Ready

Frequently Asked Questions

The Master Setup module is the foundation of your distribution system it helps you configure users, roles, products, territories, and workflows in one centralised control panel.

By unifying all key configurations like product catalogs, route assignments, and pricing, Sellin reduces duplication and ensures consistency across distributors and regions.

Yes, Sellin supports multi-brand configuration, allowing you to manage multiple product lines, pricing structures, and distributors under one platform.

All data is encrypted and access-controlled using role-based permissions, ensuring each user can only view and manage relevant information.

Absolutely. Sellin's Master Setup provides flexible route mapping, staff reassignment, and approval workflows that allow quick changes without downtime.

Global Associates

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